PROdiseño Teaching Experience

Prodiseño, was one of the most important Design School in Venezuela dedicated to the research of the theoretical, historical and technical knowledge on Visual Communication and Design Method. With a rigorous program in typography, visual language, design thinking, media development, and communication strategy Prodiseño standards are recognized internationally. The community was committed to the tradition of the German design school from the Latin American perspective. Prodiseño is my Alma Mater. Between 2002 and 2010 I contributed to three main curriculum workshops, Introduction to Visual Communication I and II, Introduction to Web Design I and II, Design IV and as a Research Mentor for the graduation projects.

Mafe Izaguirre, Educator, Prodiseño
Introduction to Visual Communication I and II – Prof. Eduardo López and Mafe Izaguirre

In this introductory course, we guide the student on the analysis and construction of the visuality. The program goes from the study of the photographic narrative— as the most immediate reference of reality, through a process of abstraction reaching the highest levels of the symbolic visual language which are the typographical and graphical signs.

Once the student has the tools to communicate an idea within the real of the image, is faced with the complexities of the composition, like the laws of perception (Gestalt), proportion, contrast, balance, tension, anomaly, etc. Through composition exercises that include the exploration of different media like print, video, interactive media or a combination of them, the student explores the fundamental concepts of the visual narrative: sequence and rhythm.

2005 – 2008 | Professor at Workshop: Introduction to Visual Communication. | 46 students | 1st to 4th Semester. Role: Driving in the conceptual and technical training of the students on the fundamentals of language and visual communication.

2002 – 2003 | Professor at Workshop: Graphic Design VI | 20 students | 8th Semester.  Primary Role: Planning and co-driving research projects about Gego’s artistic work from the communicative experience perspective. Secondary Role: Mentor in strategic design projects.

Introduction to Web Design I and II

This course introduces fourth-year design students to the digital culture and the fundamentals of Web Design. Using design thinking method, the student develops the ability to solve problems regarding human interaction, information design, and the exploration of the hyperspace. Once the student understands the media, they were trained to develop fundamental technical skills like HTML and CSS, the use of content managers, and how to set up a domain, servers.

2009 – 2010 | Professor at Workshop: Web Design.  | 14 students | 8th Semester. Role: Driving in the strategic and technical training of students to design Web design projects.

Research Mentor:

From 2016 to 2010, I worked as a Reseach Mentor in several projects regarding digital media and multimedia with a social purpose.

2009 – 2010 | Research Mentor: “Cognosotros” interactive visual tools to promote the independence of people with intellectual disabilities by Mauricio Vivas. Honorable Mention.

2009 – 2010 | Research Mentor: “Percepto” tools for stimulating audiovisual perception experiences of the individual by Vincente Velazco and Nicole Bigio.

2009 – 2010 | Research Mentor: “Dynamic, interactive public spaces” awareness tools for the pedestrian in public space by Ivonne Gargano, Mahadev Rojas, and Ivan Calzadilla.

2008 – 2009 | Research Mentor: “Hiperletra” interactive complement to the initial learning of the alphabet by Angyvir Padilla and Ana Karina Posadas. Honorable Mention.

2006 – 2007 | Research Mentor: Public interest campaign for the conservation of endangered species in Venezuela by Silene Pedrón.

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